Helping clients make a positive impact on the world is one of our favourite things to do. We leapt at the opportunity to help further the mission of Women in Film & Television Toronto–empowering women to succeed in media. Working with WIFT-T's forward-thinking Executive Director, Heather Webb and Marketing Manager Kadon Douglas, Art+Soul redesigned their website. The result was a contemporary look with streamlined content, overflowing with images of real members and playful illustration. The redesign lead to membership rebounding, decreased bounce rates and skyrocketing member engagement.
- 10,000 unique visits increase
- 20% decrease in bounce rate
- Membership and engagement up
- Members volunteer to write for blog
To draw and maintain attention, Art+Soul worked with the WIFT-T team to deliver a virtual smorgasbord of lively visuals, compelling copy, and charming illustrations–including likenesses of staff, members and donors.
Fuelling the Change
To increase donations and encourage member engagement, Art+Soul introduced the concept of "Fuel the Change." Inspirational stories were shared of members who donate to WIFT as a form of paying forward the career benefits they have gained through membership.
Art+Soul noted that many "early career" members may not in a position to make donations yet, so we implemented a list of ways to get involved and make a difference that went beyond donations.