A Website Members Love

Art+Soul raised the profile of the brand and redesigned the website for Women in Film & Television - Toronto. Member engagement skyrocketed, while bounce rates took a nose dive.

Women in Film & Television - Toronto
Brand Facelift & Web Design
Heather Webb

Project Summary

Helping clients make a positive impact on the world is one of our favourite things to do. We leapt at the opportunity to help further the mission of Women in Film & Television Toronto–empowering women to succeed in media. Working with WIFT-T's forward-thinking Executive Director, Heather Webb and Marketing Manager Kadon Douglas, Art+Soul redesigned their website. The result was a contemporary look with streamlined content, overflowing with images of real members and playful illustration. The redesign lead to membership rebounding, decreased bounce rates and skyrocketing member engagement.

Project Highlights

  • 10,000 unique visits increase
  • 20% decrease in bounce rate
  • Membership and engagement up
  • Members volunteer to write for blog

The experience was streamlined by letting members self-select the content relevant to their career stage.

Capturing Attention

To draw and maintain attention, Art+Soul worked with the WIFT-T team to deliver a virtual smorgasbord of lively visuals, compelling copy, and charming illustrations–including likenesses of staff, members and donors.

Fuelling the Change

To increase donations and encourage member engagement, Art+Soul introduced the concept of "Fuel the Change." Inspirational stories were shared of members who donate to WIFT as a form of paying forward the career benefits they have gained through membership.

Art+Soul noted that many "early career" members may not in a position to make donations yet, so we implemented a list of ways to get involved and make a difference that went beyond donations.

Creative Director & Principal Designer: Suzanne Reeves; Designers / Illustrators: Natalie Gilson, Brandyn Hansen, Melissa Archer

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