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Project Summary
Helping clients make a positive impact on the world is one of our favourite things to do. We leapt at the opportunity to help further the mission of Women in Film & Television Toronto–empowering women to succeed in media. Working with WIFT-T's forward-thinking Executive Director, Heather Webb and Marketing Manager Kadon Douglas, Art+Soul redesigned their website. The result was a contemporary look with streamlined content, overflowing with images of real members and playful illustration. The redesign lead to membership rebounding, decreased bounce rates and skyrocketing member engagement.
Project Highlights
- 10,000 unique visits increase
- 20% decrease in bounce rate
- Membership and engagement up
- Members volunteer to write for blog
![](https://assets-global.website-files.com/5c40c4ee890a2981e8b0c88a/5c447aae27353e886228513f_01_WIFT_imac_Home.jpg)
![](https://assets-global.website-files.com/5c40c4ee890a2981e8b0c88a/5c44d0deda1e2f48f724072b_02_career-stages_wift_1.gif)
Capturing Attention
To draw and maintain attention, Art+Soul worked with the WIFT-T team to deliver a virtual smorgasbord of lively visuals, compelling copy, and charming illustrations–including likenesses of staff, members and donors.
![](https://assets-global.website-files.com/5c40c4ee890a2981e8b0c88a/5c56f8cd4ed796ff82f0c137_Approach_WIFT_iPad-iPhone_R1.jpg)
Fuelling the Change
To increase donations and encourage member engagement, Art+Soul introduced the concept of "Fuel the Change." Inspirational stories were shared of members who donate to WIFT as a form of paying forward the career benefits they have gained through membership.
Art+Soul noted that many "early career" members may not in a position to make donations yet, so we implemented a list of ways to get involved and make a difference that went beyond donations.
![](https://assets-global.website-files.com/5c40c4ee890a2981e8b0c88a/5c5706dcc3ddd3bc4ee7926d_Fuel_WIFT_R1.jpg)