I am in awe of the power that creativity has to capture attention, aid in communication, and inspire and delight audiences.
My love of creativity is the basis of my 20 years of experience in the design industry, my career as a designer and eventually a Creative Director, and led to me founding Art+Soul Design Studio in 2014.
I have a degree in Fine Art from Emily Carr University in Vancouver, Canada, have been in numerous art shows including two solo shows, and am also an illustrator.
I am fascinated by human behavior, interaction and connection.
I have a degree in Psychology from the University of Toronto and use everything I know to help my clients connect deeply with their target audience.
I'm passionate about social good projects and believe that self-actualization and authentic connection with others is the key to just about everything great in life.
I have a genuine interest in my clients as people and often ask clarifying questions about their own sense of alignment with their business (indeed, my services sometimes dip into "self discovery" territory).
Far from just “making things attractive,” design to me is about strategic thinking and intentional action.
There is a deliberate decision behind every choice I make, whether I'm creating brands, websites, apps or any other kind of strategic communication or campaign.
Once I understand the overarching objective, I gain a deep understanding of the psychology of the specific target audience. Based on that combined knowledge, I develop a well-calculated, strategic plan that flows through to each and every aspect of the project.
I spent the first half of my career at an international urban planning, landscape architecture and engineering firm. I worked my way up from graphic designer to Strategic Communications & Branding Specialist to Creative Director. I hired, directed and mentored a wonderful team of ten designers and developers. I was responsible for the creative direction of all marketing initiatives and worked on large multi-disciplinary international projects, such as the Master Plan for Mecca in Saudi Arabia.
Since starting my own firm, I have had the distinct pleasure of being able to work with a wide range of clients: nonprofits seeking to empower women, thought leaders and solopreneurs looking to change the world, ecommerce visionaries, transformational coaches and facilitators, the largest kombucha distillery in New York State and an international toy company.
I was born in Palo Alto, California, spent half my life in Toronto, and currently live on the west coast in beautiful Victoria, Canada. I adore movies (all time favs: The Nightmare Before Christmas, The Matrix, The Woman King), get a kick out of performing (I'm a Second City Improv grad), crave reading (favs: Daring Greatly, Egalia’s Daughters: A Satire of the Sexes, The Minimalist Entrepreneur), delight in adventures (best so far: Barcelona!) and love hanging out doing just about anything with my soulmate, Kirk, and our two seriously adorable cats.