Generating Member Engagement
Helping clients make a positive impact on the world is one of our favourite things to do. We leapt at the opportunity to help further the mission of Women in Film & Television Toronto–empowering women to succeed in media. Working with WIFT-T's forward-thinking Executive Director, Heather Webb and Marketing Manager Kadon Douglas, Art+Soul redesigned their website. The result was a contemporary look with streamlined content, overflowing with images of real members and playful illustration. The redesign lead to membership rebounding, decreased bounce rates and skyrocketing member engagement.