Web Design

Art+Soul inspires
impactful change

wift.com/annualreview2015

Helping clients make a positive impact on the world is one of our favourite things to do. We leapt at the opportunity to help further the mission of Women in Film & Television Toronto –empowering women to succeed in media. Working with WIFT-T's forward-thinking Executive Director, Heather Webb, Art+Soul recommended a strategic shift for their Annual Review. Moving to an online format, readers were given a series of snapshots of the past year and encouraged to donate online to the WIFT-T Foundation. To draw and maintain attention, Art+Soul delivered a virtual smorgasbord of lively visuals, compelling copy, and charming illustrations – including likenesses of staff, members and donors.

Added value on a non-profit budget
Art+Soul created the annual report to do double-duty as a marketing tool. Stories of WIFT-T's real world impact on the lives and careers of women captivate and entice potential donors, while the rich visuals and the new online format ensure a wider reach. As a bonus, WIFT-T now has access to a large library of images and content to leverage in future marketing efforts.

* Credit: Copy was written by myself and Katia Houde, former Communications Manager at WIFT-T.