Commissioned to commemorate Spin Master's 20th anniversary, this 140-page coffee table book was a huge success. Executives and staff alike point out their favourite parts, laugh about shared experiences, and proudly display personal copies both at home and in the office.
How was this level of engagement achieved?
It all starts with empathy. The story of Spin Master unfolds from the perspective of the people who live it. Quotes, photos, and illustrations all speak to personal experiences that uncover the human story behind the corporate success.
Developed in tandem with exceptional copy writer Jamieson Cochrane, the book captures the company's spirit and history so well that it is now a permanent part of their on-boarding program.